Turn paid search into your most predictable pipeline channel

Why SaaS companies need specialized Google Ads management

SaaS buying cycles are complex. A prospect might search, visit your pricing page, leave, read a comparison post, come back, and finally book a demo two weeks later. Generic Google Ads management doesn't account for this.

We build campaigns around your actual funnel — from first touch to closed-won — and optimize for the metrics that matter to your board, not vanity metrics that look good in a slide deck.

What we do differently for SaaS

Conversion tracking tied to your CRM

We don't optimize for form fills. We import your pipeline data from HubSpot, Salesforce, or your CRM of choice so Google's algorithms learn what a real customer looks like — not just what a lead looks like.

Full-funnel campaign architecture

• Bottom-funnel: "[Category] software," "[competitor] alternative," "best [solution] for [use case]" — capturing people ready to evaluate
• Mid-funnel: Problem-aware searches from people who haven't started shopping yet
• Remarketing: Re-engaging pricing page visitors, demo page abandoners, and free trial users who didn't convert

Competitor conquest campaigns

We build campaigns targeting your competitors' brand names and comparison keywords. When someone searches "[competitor] vs [alternative]," your ad should be there with a compelling reason to evaluate your product.

Landing page strategy

Your homepage isn't a landing page. We recommend (and help you brief) dedicated landing pages for each campaign theme — with messaging matched to search intent, social proof from relevant customers, and conversion-optimized layouts.

Campaign types we manage for SaaS

• Search: High-intent keyword campaigns segmented by funnel stage and match type
• Performance Max: For SaaS companies with 50+ monthly conversions, PMax finds incremental audiences across YouTube, Display, and Discover
• YouTube: Product demos and testimonials served to competitor audiences and in-market segments
• Remarketing: Display and video retargeting for site visitors, demo page visitors, and free trial users

Metrics we optimize for

• Cost per qualified demo or trial signup
• Cost per sales-qualified opportunity
• Pipeline influenced by paid search
• CAC payback period

Pricing

$999/month or 10% of ad spend — whichever is greater. Everything included: strategy, execution, optimization, CRM integration, and weekly reporting. No setup fees. No contracts. Pause or cancel anytime.