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Google Ads for B2B

Generate qualified pipeline from Google Ads — not just leads

B2B Google Ads fails when you optimize for lead volume. It succeeds when you optimize for pipeline value. We integrate with your CRM, train Google's algorithms on real revenue data, and build campaigns that generate opportunities your sales team can close.

The B2B Google Ads problem

Most B2B companies running Google Ads face the same frustration: plenty of leads, not enough pipeline. The campaigns generate form fills, but sales complains about lead quality. Marketing reports a $200 CPL; the CFO asks why customer acquisition costs $15,000.

The problem is almost always the same: campaigns are optimized for form submissions instead of revenue. Google's algorithm learns to find the cheapest leads — which are almost never the best ones.

How we fix it

Offline conversion imports

We connect your CRM (HubSpot, Salesforce, Pipedrive, or any CRM with an API) to Google Ads and import pipeline stages as conversion events. This teaches Google's algorithm what a qualified opportunity looks like — not just what a form fill looks like.

Lead scoring integration

If you have lead scoring in place, we use it. Higher-scored leads get imported as higher-value conversions. Google's Smart Bidding then optimizes for lead quality, not just quantity.

Account-based targeting

For B2B companies with defined target account lists, we layer audience signals (company size, industry, job title) into campaigns to prioritize clicks from decision-makers at target accounts.

Full-funnel campaign structure

  • Capture campaigns: High-intent keywords from buyers actively searching for your solution category
  • Competitor campaigns: Targeting competitor brand names and comparison searches
  • Problem-aware campaigns: Reaching buyers before they start evaluating solutions
  • Remarketing: Multi-touch nurture through Display and YouTube for long sales cycles

B2B verticals we work with

  • SaaS: Software products at any stage — from seed to post-IPO
  • Professional services: Consulting, legal, accounting, staffing
  • Manufacturing & industrial: Equipment, components, industrial supplies
  • Technology services: IT services, cybersecurity, cloud infrastructure
  • Agencies & marketplaces: B2B platforms connecting buyers and sellers

Metrics we optimize for

  • Cost per sales-qualified lead (SQL)
  • Cost per opportunity created
  • Pipeline value influenced by paid search
  • Blended customer acquisition cost
  • ROAS based on closed-won revenue

Pricing

$999/month or 10% of ad spend — whichever is greater. CRM integration, offline conversion tracking, campaign management, optimization, and weekly reporting all included. No setup fees. No contracts. Pause or cancel anytime.

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Let's grow your ads

Tell us about your business and we'll get back to you within 24 hours.