Google Ads for Healthcare
Grow patient volume and health tech signups through compliant paid search
Healthcare advertising on Google comes with unique restrictions — personalized ad limitations, sensitive category policies, and compliance requirements. We manage it all while driving qualified patient leads and signups.
Healthcare advertising challenges we solve
Google restricts healthcare advertising more than almost any other category. Remarketing is limited for health conditions. Certain treatments can't be advertised at all. Ad copy must avoid making claims that violate Google's healthcare policies.
Getting this wrong means disapproved ads, wasted time, and potentially a suspended account. Getting it right means predictable patient acquisition at a cost you can model.
What we manage for healthcare
Policy-compliant campaign setup
We build campaigns that pass Google's healthcare and pharmaceutical policies from day one. Proper certifications, compliant ad copy, appropriate disclaimers, and landing pages that meet Google's standards.
Local and national patient acquisition
For practices and provider networks, we build location-targeted campaigns that drive appointment bookings from patients in your service area. For health tech platforms, we scale nationally with campaigns segmented by condition, solution, and buyer intent.
Conversion tracking without PII exposure
Healthcare conversion tracking requires extra care. We set up tracking that measures form submissions, appointment bookings, and phone calls — without exposing protected health information in your Google Ads data.
Competitor positioning
Patients compare options. We run competitor and comparison campaigns that position your practice or platform as the better choice — with compliant messaging that differentiates on outcomes, convenience, and patient experience.
Healthcare verticals we work with
- Multi-location practices: Dental, dermatology, orthopedics, physical therapy, behavioral health
- Health tech platforms: Telehealth, patient engagement, digital therapeutics, remote monitoring
- Health & wellness: Nutrition, fitness, mental health, recovery programs
- Medical devices: DTC medical devices, home health equipment
Metrics we optimize for
- Cost per appointment booking
- Cost per qualified patient lead
- New patient acquisition cost
- Call volume from paid search
Pricing
$999/month or 10% of ad spend — whichever is greater. Compliance-aware campaign management, optimization, and weekly reporting included. No setup fees. No contracts. Pause or cancel anytime.
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