Google Ads for Ecommerce
Scale revenue with Google Ads that actually return on ad spend
Ecommerce Google Ads is a different game. You need Shopping campaigns that convert, Performance Max that doesn't waste budget on branded traffic, and search campaigns that capture high-intent buyers. We build all of it.
Why ecommerce Google Ads is harder than it looks
Running Google Ads for an ecommerce store with hundreds or thousands of SKUs isn't like running lead gen campaigns. You need to manage product feeds, optimize Shopping campaigns at the product level, balance branded vs. non-branded spend, and prevent Performance Max from cannibalizing your organic traffic.
Most generalist agencies don't understand these nuances. We do.
What we manage for ecommerce brands
Google Shopping & Performance Max
Your product feed is the foundation of your Shopping performance. We optimize titles, descriptions, and product attributes to improve visibility and click-through rates. Then we structure your PMax campaigns to maximize revenue while keeping branded spend in check.
Search campaigns for high-intent buyers
Beyond Shopping, we run Search campaigns targeting people actively looking to buy: "[product] buy online," "best [category] under $100," "[brand] discount code." These campaigns capture demand that Shopping alone misses.
Dynamic remarketing
Show your actual products to people who viewed them but didn't purchase. Dynamic remarketing typically converts at 3–5x the rate of cold traffic and is the highest-ROI campaign type for most ecommerce brands.
YouTube for product discovery
Video ads featuring your products served to in-market audiences and competitor shoppers. Effective for building awareness and driving new customer acquisition beyond search demand.
How we approach ecommerce differently
- Product feed optimization: We treat your feed as a campaign-level asset, not an afterthought
- Brand vs. non-brand segmentation: We separate branded and non-branded performance so you know your true acquisition cost
- Margin-aware bidding: We optimize for profit, not just revenue. Higher-margin products get more aggressive bids
- New customer acquisition goals: We use Google's new customer value rules to prioritize finding new buyers over retargeting existing ones
- Seasonal planning: We adjust strategy and budgets for Q4, sales events, and seasonal trends proactively — not reactively
Metrics we optimize for
- Return on ad spend (ROAS) — blended and by campaign
- New customer acquisition cost
- Revenue from non-branded campaigns
- Contribution margin after ad spend
Pricing
$999/month or 10% of ad spend — whichever is greater. Full management of Shopping, Search, Performance Max, Display, and YouTube. No setup fees. No contracts. Pause or cancel anytime.
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Let's grow your ads
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